ill manors - music video

Forms:
How is it a typical music video?
The ill manors much video uses several of the key conventions of a music video. It uses convetions such as performance, narrative, thematic and symbolic.
Performance - It uses many shots of the artist within the video like close-ups, long-shots and high-angle shots. It also shows the artist , Plan B, in a real life situation; he is seen fooling around with the rest of the characters as well as beating up others.
Narrative - The video portrays a narrative by giving each character a role to present, telling the audience what its about, it also tells us what it is about in the lyrics. In addition, the it uses clips within the actual film in the video to promote it broadening the audience. Furthermore, because its only 3-4 minutes its uses very fast paced shots and lots of cuts as well as the artist being part of the story, however is only an observer.
Thematic -  The ill manors music video uses a theme of violence/crime which links to the music; when quick dramatic shots are shown, heavy music plays to add to the significance of it. The music is rap which links to the setting as it is set in a derelict street.
Symbolic - It uses lots of symbols such as fighting scenes which links to the theme, crime. The lighting used is low-key lighting to create a gloomy and dull mood. Also, it is fast paced, to build up meaning and the pictures support the lyrics.

Representation:
How does it represent the London riots/rioters?
The music video represents the London riots as it uses a group of people portrayed as gangsters who are arguing and fighting with each other.It also show a woman recording the fight on her Blackberry (old phone, adds to the poor/dull scene) which is what rioters had done in the London riots. Also, the setting is set in an old and run-down town, which is where the London  rioters had taken action  as they couldn't really go to the rich areas and damage it.

Audience:
What audience pleasures does it offer?
The audience pleasures they offer is a corrupt government and portrays them in an insensitive light, because of the way they treat the youth. In addition, the way children are presented in the music video is a negative light as they are constantly seen rioting and causing havoc, this produces hatred for the youth in the eye of the older generation.

Institutions:
How does the music video help to promote the film?
The video helps to promote the fill because of the lyrics used in the film, the language has a major impact on expressing what the film will be about violence. The music video also uses words like 'chav' which have huge stereotypes behind them in today's society, just from the word we can tell the film will not be about anything formal or of higher class.