Cool brands research
Apple is a successful brand because they are motivated and determined to give their customers their best technology they have ever had. Apple reinvented the mobile phone with its iPhone and App Store, and remains at the cutting edge of technology, recently launching an iPad with retina display, the thinnest, lightest iPod touch and the fastest ever MacBook Air.
Krispy Kreme is a successful brand as they have something to offer everyone, from its mouthwatering signature Original Glazed doughnuts to its 15 other delicious varieties, including Strawberries & Kreme, Lemon Meringue Pie and Chocolate Dreamcake. Traditionally bought by the dozen to share with
friends, family and colleagues, Krispy Kreme doughnuts are presented to the world in the now iconic green dotted box, inspiring envy wherever they go.
Sony music is a succesful business as they have all the most popular recent songs by artist such as Beyonce, Calvin Harris and many more.
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