Representation blog task

Mediation

Media texts are a construction of reality, and play an important role in the way we view the world. 

Reality is therefore subject to mediation which is the process that takes place when a media text’s meaning is created.

When mediation takes place, an institution, individual or even technology comes between the actual event and the audience.

Stereotypes

Media messages have to be communicated quickly which often means relying on stereotypes. Stereotypes work as a kind of shorthand where a word, image or sound will stand for a lot more.

A stereotype is a standardised, usually oversimplified mental picture or attitude towards a person, group, place or event.

Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their gender, class, ethnicity or race, sexual orientation, social role or occupation

27 Dresses

1) Different people/groups represented

Male

Female

2) The male character is represented as a dominant portrayal in the film as it reinforces the stereotype that men are portrayed as powerful and with high jobs in the media.

The female character is also represented as a dominant portrayal in the film as it also reinforces the stereotype that women are portrayed as weaker than men and usually take on the creative jobs such as a wedding planner (in the trailer)

3)In the trailer you can instantly tell that the female wedding planner is a confident and outgoing person due to her bashful personality. You can also tell that she's an emotional person as she broke down when her sister and her boss (the one she loves) are going out. However, it can also tell the audience that she loves and respects  her sister as she allowed her sister to date the man she loves.

For the male stereotype, the audience would instantly assume that the male is the lover as well as the boss of the business.