Alienated, Struggler, disorganised - with few resources apart from physical/mechanical skills (e.g. car repair). Heavy consumers of alcohol, junk food and lotteries, also trainers. Bra
Who you are working with:
Izzah
The psychographic group you are researching:
The psychographic group you are researching:
Struggler's
Introduce your example couple that represents your group:
We came up with the idea of using a married couple and their baby who are both having financial problems.
Make up their names:
Introduce your example couple that represents your group:
We came up with the idea of using a married couple and their baby who are both having financial problems.
Make up their names:
Jen and Jay
Where do they work/study?
Where do they work/study?
Jen finished high school with four GCSE's whereas Jay finished with only two. They are both currently working in a supermarket. Jen: Tescos and Jay: Asda. Jay is working full time and Jen part time.
However, due to this problem of working long shifts, they have to get a babysitter for their baby which gets costly overtime.
What do they do in their spare time?
However, due to this problem of working long shifts, they have to get a babysitter for their baby which gets costly overtime.
What do they do in their spare time?
In their spare time they look after their baby Tanisha and smoke. They also drink and party with their friends, otherwise are getting arrested for indecent and illegal activities involving money and drugs.
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