Wednesday, 26 November 2014

Two-step flow model

 Summarise the two-step flow model. 

The two-step flow model was developed in 1940 because the hyodermic needle was considered too simplistic assuming the audience consumed media without thinking. This model instead suggests that the audience are influenced by 'opinion leaders' in the media who meditate how the audience react to media texts. The model says that the media is not powerful and social factors are important.

2) In your opinion, is the two-step flow theory still relevant today?

In my opinion, i think it does not exist today because the media is very powerful and can influence the audience to do things.

3) How does this YouTube blogger fit into the two-step flow model?

The youtube blogger fits into the two-step flow theory model because it shows the audiences a variety of videos that consist of violent games. This can influence an audience to become violent i n the real world as if they feel annoyed or irritated they could hurt someone they way characters fight eachother within the games shown on his youtube channel.

4) How this this Telegraph article on influential tweeters fit the two-step flow model?

The Telegraph article on influential tweeters fit the two-step flow model because it shows that a famous boy and is seen with their arms around the Prime minister which can influence people to do the same.

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