Tuesday, 27 January 2015

Ill Manors trailer

What are the typical codes and conventions of film trailers - what information is usually provided?
  • Background music, this can either be parallel or contrapuntal
  • Words on screen - these are words which appear on the screen which sort of sum of the movie
  • Quick dramatic clips - these are where there are intriguing clips from the movie which engage the audience into watching more of the trailer
  • Release date - this is seen either at the beginning or end of the trailer to tell the audience when the movie is coming out
  • Reviews - these are positive reviews by popular/known companies which persuade the audience to watch the movie
  • Voice over - this is where there is a voice in the background speaking whilst a clip is showing to add depth to it
  • Dialogue - this is where a dialogue within the movie is being played in the trailer to show the audience the significance of it. 
  • Institutions - this is where companies names are being shown in the trailer somewhere, usually at the end of it
How are trailers distributed?  
These conventions were seen throughout the trailer to add depth. Music was being played the whole time to make it seem more tense and interesting.

How does ill manors trailer use trailer conventions?
Ill manors, uses parallel music throughout the trailer to create tension for the audience. It also uses a voice over which allows the audience to gain an insight of what the movie is about, which also engages them into the trailer as they want to know the main narrative of the movie. Towards the middle of the trailer, positive reviews are shown on the screen which encourage the audience to watch the movie as well-known institutions have given the movie positive reviews. In addition, the trailer presents a dialogue between two characters which gives the audience an insight of what the movie is about. Furthermore, it also uses words on screen to sum up the movie in a couple of words. Moreover, there are institutions shown at the end of the trailer which emphasises both the company and the film. As firstly, it persuades more people to watch it as, well known companies are seen at the end of the trailer which can broaden the audience too and  it helps the companies as people who are not familiar with them can now be due to them being shown on the trailer. Also, it gives indications of what type of film it is. Finally, the trailer has a release date shown at the end of the trailer which tells us when the movie will be coming out soon as so people will know when to watch it and where.

Who is the target audience? Does it have unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together - does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there any information about the release date? Is a narrator's voice-over used? Why?

The Film is aimed at teenagers of the ages between 18-30. This is because of its unique selling point. In my opinion this is the narrative of the film. Which is about crime, killing, prostitutes and gang violence. This is its unique selling point as as the target audience can relate to the concept as the same things within the film may happen to them too, such as being a gang member or selling drugs. This attracts them as they may see themselves as the roles of the characters, which could change their perspective of violence as a negative aspect, as it can lead to many dangerous. Furthermore, the way the scenes are edited together in the trailer does give a small clue to the audience of what the concept is about. The trailer uses quick dramatic clips to show highlight the importance of some scenes in the movie. Cuts were also used to gradually move onto another scene as well as another angle to show several perspectives of the scene. Moreover, the main stars in the trailer, were visible in the trailer. However, they were only seen in a couple of the clips and the police were continued being shown which completely tricks the audience as the police played no significant part in the movie, whereas in the trailer they do. In addition, the directors name was shown at the beginning of the trailer which instantly tells us who directed it which persuades us to carry on watching the trailer as a famous artist directed it. Also, the release date is shown towards the end of the trailer which tells us when we can watch the movie and finally, a voice-over is used but is not the narrators. Instead it is one of the characters in the movie who is talking to someone else (dialogue), which adds to the significance of it.

How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing? 

The genre of the film has been represented through the characters as firstly, the costumes they're seen in are baggy, old and casual which generally connotes them being in a gang or a notorious group. This immediately tells the audience that the genre is about violence and crime. Also, the genre is represented through the setting and lighting as well as the colour used. This is due to the fact that  it is set in a derelict/ run down town which adds to the genre of the film. Moreover, the lighting used is high key lighting which allows us to see everything within the frame, however, during some of the scenes, low-key lighting is used which makes us only see the figures of their bodies and not what they're doing, this adds to the tension as it makes the audience want to know what they're doing. In addition, the colour used is very dull which adds to the crime-like scene and creates a gloomy mood.


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