Learner response

How are the viewers encouraged by the trailer to see disability? 

In the trailer, close-ups have been used to show the disability the individuals have within in. It also portrays them as strong and dominant when completing their sport. This allows the audience to view disabled people in positive way and that everyone is able to achieve through hard work. In addition, low angle shots have been used to portray them as strong and powerful although disabled people are usually looked down upon. However, the individuals in the advert completely contradict this stereotype and showers independence and dedication through them, which encourages the viewers to watch the Paralympics games. 

Furthermore, the quick dramatic shots which contain intriguing, powerful and meaningful shots allows the audience to engage into the advert more. Also, the use of having parallel music in the background adds the excitement and thrill of the games, wanting the audience to watch it. At the end of the trailer, you see a group of paralympians standing amongst each other.  A low-angle shot has been used to make them look stronger than they actually look which also adds to the excitement. Furthermore, during the middle of the trailer, you see an upset pregnant women which instanty tells us there is something wrong with her baby, however as the advert progresses we start to think that the pregnant woman should not be upset as her child may come out to be a hard-working successful paralympian. This encourages us to watch it further as it changes our perspective on disabled people.