MEST2 print brief

1) Write a detailed analysis of this Doctor Who magazine front cover using the 12 key conventions from the notes. For each one, explain the purpose of the convention and the effect or impact it has on the audience.

Title of publication - This is placed in the top third of the cover so that it is easily visible, particularly when stacked with other magazines.Once the title is known, part of it can be covered by the central image.On the doctor who cover, the title is seen at the top of the page where the central image has obscured it slightly. This has been done as the title is well known and so main image, which is what attracts the audience has covered it.

Slogan - this is a short catchy statement or phrase which sums up the magazine which stays in the readers mind.

Central image - This is the main image situated on the magazine cover. When using human models, the designer must not cover the eyes or the mouth as these are the main features which allows us to recognise who the human is. Also, magazines aimed at both males and females use female models.
The Magazine cover has used a good strong central image, in the centre of the page, which appeals to its target audience. The bright lighting used in the background suggests the genre of it is science-fiction. Also, the powerful facial expression portrayed on the main characters face sort of persuades us into reading he is as we make out as if he is specifically looking at us directly, telling us to purchase it. 

Flash / cover line / sell line - This is where there are small sub-headings next to the images on the cover.
The Flash line 'the day of the doctor' is situated on the main characters body, which instantly tells us it is about him. It also tells us that it is his day to shine, meaning he has to step up his game and it his is 'day'. In addition, the flash lines on the right side on the cover, tells us about some of the topics it talks about within it.

Bar code - the bar code is located at the bottom right of the cover which is for selling purposes.

Free offer -  Magazines sometimes comes with small gifts or offers which make it more effective. These gifts are usually target at the target market. On the magazine cover, this is seen on the top right of the magazine which persuades the fans of doctor who to buy the magazine as they want the poster.

Competition - Competitions are ways in getting the readers attention. In this magazine there is a competition, giving out doctor who merchandises. These competitions make the readers feel personable and involved with the doctor who magazine making them more loyal to the magazine.

3) Find at least 5 magazine covers aimed at a similar target audience to E4 and embed them on your blog. For each one, pick out one cover line that is similar to one you could use in your own magazine cover (e.g. an interview with a celebrity that also appeals to your target audience).

'Dare to be you' 

'The truth hurts'

'Cross dressing'

'unstoppable' 

'Broken bones'

'King of leons ---- Queen of gangs'

4) Find at least one TV souvenir magazine cover and embed it on your blog - Doctor Who magazine is always a good option (don't use the example above).

1) Create a spider diagram or bullet point list of all the things your target audience might be interested in. How can you use this information to create a main cover story and smaller cover lines that will appeal to your E4 target audience?

2) Produce an A4 sketch of your front cover including the key conventions you have studied in existing magazines and then planned in planning task 1 above.

 3) Create a spider diagram or bullet point list of ideas for your double-page spread article. Write a list of potential headlines and sub-headings for the article you choose to go with.

4) Produce an A4 landscape sketch of your double page spread design now you have chosen the subject matter.

Photoshoot

1) Which of your main characters will appear on the front cover of your magazine?
On the front cover of my magazine, i will use the main character as it will let the audience know more about the her and know who the protagonist is as well finding out her role in the production due to the clothing she will be wearing.

2) What image or images will you use for the double page spread?
For the double page spread, i will have two large images. On the first page i will have the main protagonist wearing a cap and a hoodie looking right towards the audience and on the second i will have the gangsters standing amongst each other also looking at the audience.

3) Write a shot list for the photoshoot. Make sure you plan  a variety of camera shots you will look to capture - medium shots, close-ups etc.

• Close-up of protagonist up against a white wall
• Medium close-up of gangsters also against a white wall.
• Long-shot of setting
• Close-up of graffiti

4)What costume, props or make-up will you require for the photoshoot?
I will need the person to wear a hooded jumper as well as a cap on their head. It can be any jumper as long as it doesn't look to rich and 'alive'. I may need the character to put on bright red lipstick, eye liner and mascara to make her look more chav-like.

5) How will you make sure you have everything prepared for the photoshoot on Wednesday 4th January?
To make sure i have everything prepared for the photo shoot, i will need to make check-list to see if i have everything i need. I will also have everything ready before the day of the photoshoot .

Ill manors Tedx lecture

1) Embed the above video in your blogpost and read this Guardian article that accompanied the original event. Remember to also look at the comments below - these can give you a variety of different perspectives and criticisms to the original lecture.

2) Make notes on the lecture: focus on Plan B/Ben Drew's views on the opportunities for young people in London and how these inspired Ill Manors.

Ben Drew gave a very inspirational speech about his view and ideology. He originally started his talk by talking about his background and what inspired him, as well as the experiences he had come across during the course of this journey. He also commented on how the media portrays certain things in a particular light. He believes that the thing that derives these anti social behaviour is the fault of society, for excluding and pushing out and away these certain individuals, making them feel less important.Unlike the rest of society ,he does not believe that it is certain individuals fault that they are surrounded by a dysfunctional negative surrounding however feels empathy for them and conveys what he is doing to make change in our society, he further appeals out to people who can help and work like him in different professions with different abilities, as he no longer relies on politics or people with power to help the youngsters in run-down places of London.


3) What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.

Plan B has a very independent, optimistic attitude towards politics, he acknowledges that the world of media and politics is unjust. He believes that we need to help our selves as well as others around us, when people more fortunate look down on us, 'not talking about financially, talking about knowledge' , 'theses opportunities that change peoples live'.
He also believes that the government 'take' our taxes and don't do the right thing with it. This depicts that he is unhappy with the current, order or situation with how many is being distributed or how it is dealt with. he further adds 'your just going to have to accept it' implying that he is not the sort of person that would weep over things he knows he has no influence to, making it seem unjust and not listening to people's opinions, he has given up on political beliefs because he knows they are corrupt. 
Conversely he adds that money is spent of social workers, who may help youngsters trapped in the frivolous looking gang culture.

4) Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

The target audience are people who can fund and help this organisations to disperse money and support the positive work he is spreading within the community. The Psychographics of the audience would be main streamers, people of higher class and people with wealth who are willing to invest their money in an organisation to help shape the lives of the future generation. This is a huge comparison with the the audience to his film Ill manors which shows he is an all rounded person and does not take sides and truly believes everyone is equal regardless of their wealth and class and this is why he is speaking out to people higher up the hierarchy.

5) What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.
Ben Drew doesn't spark a particular liking towards the media, based on previous accounts as the media has unfairly churned and dismantled the original story he was so excited to share with the general public. This can be linked to Cohens media theory of moral panics, as many people trust and depend on the media and for him to undermine and speak badly of them challenges societies dominant representation.
A moral panic is an intense feeling expressed in a population about an issue that appears to threaten the social order.^[1]Moral panics are in essence controversies that involve arguments and social tension, and in which disagreement is difficult because the matter at its center is taboo. The media have long operated as agents of moral indignation, even when they are not consciously engaged in crusading or muckraking. Simply reporting the facts can be enough to generate concern, anxiety or panic.^[3]

Learner response

How are the viewers encouraged by the trailer to see disability? 

In the trailer, close-ups have been used to show the disability the individuals have within in. It also portrays them as strong and dominant when completing their sport. This allows the audience to view disabled people in positive way and that everyone is able to achieve through hard work. In addition, low angle shots have been used to portray them as strong and powerful although disabled people are usually looked down upon. However, the individuals in the advert completely contradict this stereotype and showers independence and dedication through them, which encourages the viewers to watch the Paralympics games. 

Furthermore, the quick dramatic shots which contain intriguing, powerful and meaningful shots allows the audience to engage into the advert more. Also, the use of having parallel music in the background adds the excitement and thrill of the games, wanting the audience to watch it. At the end of the trailer, you see a group of paralympians standing amongst each other.  A low-angle shot has been used to make them look stronger than they actually look which also adds to the excitement. Furthermore, during the middle of the trailer, you see an upset pregnant women which instanty tells us there is something wrong with her baby, however as the advert progresses we start to think that the pregnant woman should not be upset as her child may come out to be a hard-working successful paralympian. This encourages us to watch it further as it changes our perspective on disabled people.

Ill Manors trailer

What are the typical codes and conventions of film trailers - what information is usually provided?

• Background music, this can either be parallel or contrapuntal
• Words on screen - these are words which appear on the screen which sort of sum of the movie
• Quick dramatic clips - these are where there are intriguing clips from the movie which engage the audience into watching more of the trailer
• Release date - this is seen either at the beginning or end of the trailer to tell the audience when the movie is coming out
• Reviews - these are positive reviews by popular/known companies which persuade the audience to watch the movie
• Voice over - this is where there is a voice in the background speaking whilst a clip is showing to add depth to it
• Dialogue - this is where a dialogue within the movie is being played in the trailer to show the audience the significance of it. 
• Institutions - this is where companies names are being shown in the trailer somewhere, usually at the end of it

How are trailers distributed?  

These conventions were seen throughout the trailer to add depth. Music was being played the whole time to make it seem more tense and interesting.

How does ill manors trailer use trailer conventions?
Ill manors, uses parallel music throughout the trailer to create tension for the audience. It also uses a voice over which allows the audience to gain an insight of what the movie is about, which also engages them into the trailer as they want to know the main narrative of the movie. Towards the middle of the trailer, positive reviews are shown on the screen which encourage the audience to watch the movie as well-known institutions have given the movie positive reviews. In addition, the trailer presents a dialogue between two characters which gives the audience an insight of what the movie is about. Furthermore, it also uses words on screen to sum up the movie in a couple of words. Moreover, there are institutions shown at the end of the trailer which emphasises both the company and the film. As firstly, it persuades more people to watch it as, well known companies are seen at the end of the trailer which can broaden the audience too and  it helps the companies as people who are not familiar with them can now be due to them being shown on the trailer. Also, it gives indications of what type of film it is. Finally, the trailer has a release date shown at the end of the trailer which tells us when the movie will be coming out soon as so people will know when to watch it and where.

Who is the target audience? Does it have unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together - does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there any information about the release date? Is a narrator's voice-over used? Why?

The Film is aimed at teenagers of the ages between 18-30. This is because of its unique selling point. In my opinion this is the narrative of the film. Which is about crime, killing, prostitutes and gang violence. This is its unique selling point as as the target audience can relate to the concept as the same things within the film may happen to them too, such as being a gang member or selling drugs. This attracts them as they may see themselves as the roles of the characters, which could change their perspective of violence as a negative aspect, as it can lead to many dangerous. Furthermore, the way the scenes are edited together in the trailer does give a small clue to the audience of what the concept is about. The trailer uses quick dramatic clips to show highlight the importance of some scenes in the movie. Cuts were also used to gradually move onto another scene as well as another angle to show several perspectives of the scene. Moreover, the main stars in the trailer, were visible in the trailer. However, they were only seen in a couple of the clips and the police were continued being shown which completely tricks the audience as the police played no significant part in the movie, whereas in the trailer they do. In addition, the directors name was shown at the beginning of the trailer which instantly tells us who directed it which persuades us to carry on watching the trailer as a famous artist directed it. Also, the release date is shown towards the end of the trailer which tells us when we can watch the movie and finally, a voice-over is used but is not the narrators. Instead it is one of the characters in the movie who is talking to someone else (dialogue), which adds to the significance of it.

How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing? 

The genre of the film has been represented through the characters as firstly, the costumes they're seen in are baggy, old and casual which generally connotes them being in a gang or a notorious group. This immediately tells the audience that the genre is about violence and crime. Also, the genre is represented through the setting and lighting as well as the colour used. This is due to the fact that  it is set in a derelict/ run down town which adds to the genre of the film. Moreover, the lighting used is high key lighting which allows us to see everything within the frame, however, during some of the scenes, low-key lighting is used which makes us only see the figures of their bodies and not what they're doing, this adds to the tension as it makes the audience want to know what they're doing. In addition, the colour used is very dull which adds to the crime-like scene and creates a gloomy mood.

Review of ill manors

Ill Manors - Review

Ill manors is a movie about crime, killing, prostitutes and gang violence of a London community. The characters have to fight in order to escape from the harsh and brutal situation they will be in. Male character Ed, attempts to recover his misplaced phone by provoking crack addict Michelle to have sex with whoever comes knocking on her door, to earn money for his phone she lost. In addition, his partner Aaron experiences a serious crime of conscience. Meanwhile Jake, being the youngest character within the movie, takes his first steps into becoming a killer for hire. Furthermore, prostitute Katya tries to protect her baby from a viscous gang, who gets beaten up through the process.

The director is Ben Drew, who is also known as Plan B. He directed the following movies: The Sweeney, Harry Brown, Adulthood, Ill Manors, Turnout and 4.3.2.1. He is also a famous well-known artist who sang the songs played in the movie.  In my opinion, i think the songs played in the background really reflect the situation that  the characters are in as well as it telling the audience their past life so we know how they got into the  position they are in now. Also, it adds depth to the scene as if we really listen to the words he is singing; it creates a tense/grey atmosphere because it’s causing the audience to feel sympathy towards them.

The main stars used in the movie are Riz Ahmed (Aaron), Ed Skrein (Ed), Natalie Press (Katya), Anoushka Mond (Michelle), Nick Sager (Marcel) and Neil Large (terry). When I first watched the movie I instantly recognised Riz Ahmed who plays the role of Aaron as he stared in the famous movie, Four Lions, which is a popular British Muslim comedy film. So, In my opinion, I think that people will be familiar with him quite soon as he is an interesting character to watch.  Also, i think that the other main characters will be well known as they have all adapted to their roles very well which makes the movie seem more real and fascinating, however Drew has used unknown characters in his movie to add to the realism of the movie and so the audience watch it for the concept and not the famous characters. However, this contradicts the fact that people will have to watch for the narrative as some people may watch it because Plan B directed it.

The genre of the movie is crime fiction drama. This does fit the expectations for this type of film as firstly crimes connotes gangs, violence, sex and drugs which is portrayed in the movie and secondly because it’s all based around drama. In addition, the mood created in the film is dull and depressing as the audience are looking at people being killed over a small issue and women being forced to have sex with men who they do not know. Also, the characters are being presented in derelict and run down homes which makes us feel sorry for them as they don’t really have a life; they have to go through this everyday.

The parallel music used in the background which was sang by Plan B (also the director), reflect and correspond to the scene being played. It allowed the audience to understand what was happening in the scene as well as their past life and how they got into the situation. This made the audience engage into the film more as we realise how harsh and cruel their life is, which makes us feel sorry for them. In addition, the soundtrack created a tense and upsetting atmosphere as it makes us eager to know what happens at the end of the narrative, do they survive? Or do they die?

Ill Manors is aimed at the younger generation of the ages between of 18-30. This is due to the fact that firstly, the older generation would not be doing some of the things shown in the film, secondly the characters used are between these ages and finally, the target audience can relate to this as they may be a member of a gang or they’re life maybe ruined. Also, they may have seen the things presented in the film which can be quite traumatic and so seeing watching the film may make them feel a bit better as they aren’t the only ones who have experienced something dramatic like they have and so the film could help them solve their problem or just make them feel mentally and emotionally better. 

Script

     

1.     FLASHBACK: EXT. AN ESTATE

   Midday, people are walking around and cars are driving past.

2.     FLASHBACK: EXT. STREET

      Ayden and his friend are both in their uniform and wearing a

      backpack making their way to school. One wearing a jacket without

      being zipped up fully so can see the tie.

3.     FLASHBACK: EXT. STREET

      2 gangsters approach Ayden and his friend. No dialogue, one gangster

      pulls out a blue bag and makes a convincing face whereas the friend

      is looking scared. Ayden shakes his head and the gangster shrugs his

      shoulders.

4.     FLASHBACK: INT. ROOM, ON A BED

      Ayden kisses a hand which has nail polish on it so audience can

      identify it’s a woman. Hand looks quite aged.

5.        FLASHBACK: INT. HOSPITAL

      A close-up of the sign ‘Cancer Ward’.

6.        FLASHBACK: INT. HOSPITAL

      Tracking shot of Ayden walking out of the hospital.

7.        INT. BEDROOM.

      Ayden sits on his bed with his hands over his face.

AYDEN

I got to get this money.

I got to take care of my mum.

No-one else is here to help.

Time to be a man.

8.        EXT. IN A PARK. GRAFFITI ON WALL BEHIND

      The 4 gangsters are standing about and laughing, making jokes with

      each other with their hoods or caps on whilst in tracksuits and

      trainers and some have gloves on. Ayden comes from behind them.

AYDEN

Where’s Elijah?

      The 4 gangsters turn around and instantly recognise Ayden. One of

      them walks towards Ayden.

GANGSTER 1

Yoo Ayden, what you saying g?

Everything good yeh?

AYDEN

Ayy, nuttin g. Listen, I want to do this

ting with you lot. My mum’s

been diagnosed with cancer

and I need some money to pay for her

treatment. The government isn’t willing to

pay for any. So expensive you know.

     Gangster 1 isn’t Elijah but agrees to give Ayden the job.

GANGSTER 1

Here fam. Don’t let me down.

I’ma tell Elijah you came by.

AYDEN

Safe bro.

      Gangster 1 gives Ayden a blue bag.

9.        EXT. HOUSE

      Ayden is leaving the house with his uniform on with a jacket. Has 

      his backpack on too.

AYDEN
Bye Mum!

      Door slams shut.

10.INT. IN A BLOCK OF FLATS

      High angle shot of Ayden running down the staircase in his jacket

      and backpack.

11.EXT. ESTATE, OUTSIDE HIS BLOCK

      A point of view shot of Ayden’s sight when he steps foot out of his

      block. Early in the morning.

      Title “Problematic” appears on top of shot.

12.EXT. STREET

      As Ayden walks to meet his friend a random person greets by

      ‘spudding’ him.

RANDOM 1

Yo g, you good yh?

      Ayden responds to the ‘spud’. He carries on walking.

RANDOM 2

Yo Aydz, got anything?

      As they ‘spud’ it is visible that they exchange some goods for

      money.

     

      Close up of Ayden discretely sliding the £20 note into his pocket.

13.EXT. OUTSIDE THE SHOP

      Ayden meets his friend outside the corner shop. They ‘spud’

      each other.

14.INT. INSIDE THE SHOP

      They are at the till and the friend thinks they’re paying separately     

      for the products.

AYDEN

Don’t watch fam, I got

you. I’m making that real

paper now.

      Ayden lightly slaps his friend’s bottom as a joke, which signifies     

      their friendship.

AYDEN AND FRIEND START LAUGHING

      As the cashier gives their change, Ayden’s phone rings. Incoming

      call from Elijah.

15.EXT. LEAVING THE SHOP

      Ayden answers his phone as he leaves the shop, his friend isn’t

      beside him, he’s busy collecting the change.

AYDEN (Phone call)

Yo g, what’s good?

ELIJAH

Listen, I got to go Ealing real quick

to pick up a real load. Come buck me in

20 mins at the spot. I’ma show

you the real works. Don’t be telling

anybody though.

      Ayden puts the phone in his pocket whilst his friend approaches him.

FRIEND

Who was it?

AYDEN

Elijah. Listen I’ll catch you in a bit.

FRIEND

Ayt.

      The friend slaps Ayden’s bottom as he turns around. Ayden walks off

      with a smile and shakes his head.

16.EXT. STREET

      Ayden runs for the bus making his way to meet Elijah at an alley

      way/subway.

      He scans his oyster card.

      A close up shot of his watch with the time.

17.EXT. STREET

      Long shot of Ayden walking down the street walking into the

      alley/subway. Looks over his shoulder to assure nobody is watching

      him.

     

      Elijah walks towards him. Point of view shot from Ayden.

     

      Elijah and Ayden ‘spud’ each other.

ELIJAH (Whilst doing a head nod)

Come.

18.EXT. STREET

      Ayden opens the car door.

      Ayden and Elijah are in the car listening to rap music.

      Ayden is texting some girls on his phone whilst Elijah nods his head       

      to the music.

19.EXT. IN A PARK. GRAFFITI BEHIND

      The female gangster pulls a suspicious face.

FEMALE GANGSTER

Something is dodgy with that

Ayden boy I swear.

20.EXT. IN THE CAR

      Point of view from Ayden looking at Elijah.

      SHOT-REVERSE-SHOT

ELIJAH

I’m impressed with you. Been

putting in that work.

      Shot of Ayden smiling, showing his teeth.

      Shot of Elijah’s response.

ELIJAH

Relax.

      A shot from the front facing them both whilst they are laughing.

      An over the shoulder shot which captures both Elijah and Ayden
      whilst they have their dialogue.

ELIJAH
You ever had a girlfriend?

Shot list

Shot number		Shot description	Filmed?
1.		Pan of the whole estate
2.		(Montage) Pan of Ayden walking with his friend
3.		(Montage) Long shot of 2 gangsters approaching Ayden and friend
4.		(Montage) Medium shot of gangsters with blue bag
5.		(Montage) Close-up of the friend’s facial expression (scared)
6.		(Montage) Ayden shakes his head
7.		(Montage) Gangster trying to look convincing
8.	(Montage) Close-up of Ayden and his mother’s hand. He kisses her hand
9.	(Montage) Close-up of the ‘Cancer Ward’ sign in the hospital
10.	(Montage) Long shot/tracking shot from behind, at hip level, of Ayden leaving the hospital
11.	Medium close up of Ayden’s hands over his face
12.	Long shot of gangsters standing in the park
13.	POV shot from Ayden’s perspective of the gangsters looking back
14.		Medium shot of the 2 talking
15.		Close up of Ayden’s facial expression when discussing his issue
16.		Close up of the blue bag being passed
17.		Medium shot of Ayden leaving his house
18.		Close up of the door shutting
19.		High angle/long shot from the top of the stairs watching Ayden run down
20.		POV shot of Ayden looking at the estate when he steps out of his block
21.		Tracking shot of Ayden walking, greeting random person
22.	Medium shot of a man approaching Ayden
23.	Close up of the 2 hands ‘spudding’ but exchanging goods
24.	Close up of the £20 sliding into his pocket
25.	POV shot/medium shot of Ayden seeing his friend
26.	Medium shot of the ‘spudding’
27.	Over the shoulder shot of them walking into the shop
28.		Long shot of the products by the cashier with Ayden and Friend
29.		Medium shot of the two talking
30.		Medium shot zooming in whilst they talk to see Ayden touch his friend
31.		Medium close up of the friend’s face when laughing
32.		Close up of the name when the phone rings
33.		POV from friend watching Ayden on the phone leaving the shop
34.		Medium shot of friend receiving money and smiling at cashier-still hear Ayden’s conversation
35.		Medium close up of Ayden’s face talking
36.	Long shot of Ayden sliding his phone into his pocket and friend walking towards him
37.	Shot-reverse-shot friend’s face when talking
38.	S-R-S Ayden’s face when talking
39.	S-R-S friend’s face when talking
40.	Long shot of the friend touching his bottom as Ayden turns around to walk off
41.	Medium close up of Ayden smiling and shaking his head
42.		Long shot of the bus coming closer
43.		Tracking shot of Ayden running for the bus
44.		Close up of Ayden tapping his oyster
45.		Close up of the time on Ayden’s watch
46.		Long shot of Ayden walking towards an alley way
47.		POV shot of Ayden reassuring that no-one’s watching him
48.		Long shot/high angle shot of Elijah walking towards Ayden
49.		Close up of the two hands ‘spudding’
50.	Medium shot of Elijah nodding his head
51.	Close up of Ayden opening the car door
52.	Over the shoulder shot of Ayden texting
53.	Medium close up of the female gangster’s facial expression included
54.	Ayden’s POV shot, close up of Elijah’s face
55.	Elijah’s POV shot of Ayden smiling
56.		Ayden’s POV shot of Elijah talking
57.		Medium shot from the front of the two laughing
58.		Medium close up whilst Elijah is talking-he winks
59.		Medium close up of Ayden smiling