Media Awards - Best three productions
1) The first production i really enjoyed was Kacper's music video. This is because it was entertaining and enjoyable to watch. Also, the music linked with the actual video itself, which made it more intriguing. Moreover, he had used quick dramatic shots/clips which made it more fascinating. In addition, his music video had used medium close-ups and high angle shots which allowed us to see them in a different perspective.
2) The second production i really enjoyed was True Lies. This is due to the fact that it had a worthy story line with meaning to it. It also had an enigma code which made us more intrigued into it as we want to know what happened next. The video had used different angle shots, such as close-ups and medium close-ups which allowed us to see the facial expressions presented on the characters face which added to the excitement and thrill of the video.
3) The third production i really like was F block. This is because the camera shots used made the video seem more fascinating. The camera also sped up while is was moving to each of the characters in the video which made the audience instantly realise that they're the main characters, it also added to their title, which is a musician.
Friday 24 October 2014
Wednesday 22 October 2014
Narrative
Narrative
Todorovs Theory:
The equilibrium in 'The last song' trailer is where Miley Cyrus has to stay with her dad for the summer.
Disequilibrium is where Miley cyrus moves into her dads house and and hates it.
New Equilbrium is where Miley Cyrus meets a boy and falls in love with him, however they get into an argument but in the end they get back together.
Barthes:
Enigma codes in this trailer is where Miley Cyrus, the main protagonist, falls out with her the boy she falls in love with. Another one is where her dad falls ill and has to go to hospital which leaves the audience in suspense as they will want to know whether he survives or not.
Propp:
The Dispatcher: Josh Hutcherson (the boy Miley falls in love with)
The princess: Miley Cyrus
The helper: The younger male character
The hero: Mileys dad
The fault in our stars
Todorovs theory:
The equilibrium is where the main female protagonist has her falls in love with a guy who loves her for who she is.
The disequilibrium is where the female character has to be rushed to hospital as something had happened to her due to her cancer.
The new equilibrium is where the female character dies in the end.
Barthes:
The enigma code is whether the female dies or not.
Propp:
The hero: the male
The princess: The female
Vampire Diaries - Season 4
Todorovs theory:
The equilibrium is at the beginning of he trailer where the characters see a girl in the middle of the road and instantly turn away so they don't hit her but end up falling in to the river.
The disequilibrium is where the male vampire starts to suck every ones blood.
The new equilibrium is where..
Bartes:
The enigma code is what happened to the characters who crashed into the river as well as the people who had been sucked by the vampire.
Propp:
The Villian: The vampires
The hero:
The princess:
Cool brands research
Cool brands research
Apple is a successful brand because they are motivated and determined to give their customers their best technology they have ever had. Apple reinvented the mobile phone with its iPhone and App Store, and remains at the cutting edge of technology, recently launching an iPad with retina display, the thinnest, lightest iPod touch and the fastest ever MacBook Air.
Krispy Kreme is a successful brand as they have something to offer everyone, from its mouthwatering signature Original Glazed doughnuts to its 15 other delicious varieties, including Strawberries & Kreme, Lemon Meringue Pie and Chocolate Dreamcake. Traditionally bought by the dozen to share with
friends, family and colleagues, Krispy Kreme doughnuts are presented to the world in the now iconic green dotted box, inspiring envy wherever they go.
Sony music is a succesful business as they have all the most popular recent songs by artist such as Beyonce, Calvin Harris and many more.Thursday 16 October 2014
Film still analysis
Medium close-up
A medium close-up allows us to see the characters face as well as the surroundings. Its allows us to see the emotions portrayed the persons face. It also accentuates the body language of the character.
Low-angle shot
This shot allows the audiences to see the character as powerful, dominant and superior as it makes him look stronger and bigger. High-key lighting has been used to allow the audience to see everything presented within the frame.
Extreme close-upThis shot allows us to see what the character is feeling, its as if you can feel what he's feeling through his piercing blue eyes. It also creates an enigma code as you would want to know what he's looking at - creates suspense.
This shot allows us to see the characters whole body including the background. You can see that the character is trapped inside a strong glass container which instantly tells the audience that this character shown within the frame is the villain. You can also tell this by the facial expression portrayed on the his face; he looks aggressive and annoyed.
The extreme long shot allows the audience to see where the characters exact location is. It seems as if the male character is either lost or on quest/mission to do or find something.
This shot makes the character look small and vulnerable which makes the audience picture the cat as weak. In this frame you can see that puss in boots has presented himself as a cute cat which can suggest hes fooling and tricking people into what he will do next. Manipulating the audience.
Close-up
This shot allows the audience to see the facial expressions presented on the characters face. You can see as if the character does not care about what is going on even though he is held in captivity, its as if its a joke to him, hence the reason why he is called the joker. You can instantly tell that he is a joker due to the make-up on his face.
Tuesday 14 October 2014
Monday 13 October 2014
Brand Values
Brand values task 100-10-1
Emirates
1) The Emirates brand is unique as it come across as a pleasant and luxurious airline and is one of the most successful airlines ever. Its brand values would be mostly all about giving people good service and comfort. Emirates could fit into severalf Dylers lines of appeal: Happy families: everyone wants to be belong - hence why they ask for your names when buying tickets. It can also fit under successful careers: Emirates are determined and motivated to give their passengers fantastic service. They are also very hard workers and are passionate about what they do.
2) The Emirates brand is about passion and giving passengers good service.
3) Service
Max Factor
1) Max Factor brand is a very popular artistic brand known by many women. It makes us look glamorous and flawless, which persuades women to purchase it. Its brand values would be about quality and lifestyle. Max factor could fit into several of Dylers lines of appeal: Successful careers: Max Factor are determined to give their customers the best make-up they have ever used. It can aslo come under beautiful women: Women want to look presentable and beautiful.
2) The max factor brand allows customers to be portrayed as glamorous.
3) Quality
Tony and Guy1) Tony and guy brand is a popular unique hairdressing company known by both females and males. Its brand values would be about giving people good quality service as well as hair cuts. Toni and guy could fit into several of Dylers lines of appeal. One is successful careers: The are hard-working and want to be able to satisfy their customers. Another one is self-importance and pride, which Toni and Guy take cutting their customers hair seriously as its customers and employess have a genuine passion for the brand.
2) The Toni and Guy brand is about giving customers high standards.
3) Passion
WWF
1) The WWF brand is a popular animal saving company known by may people. Its brand helps save endangered species/animals from danger. The WWF company comes under the Dylers lines of people: Successful carreers. They are determined and motivated to save every animal they can. Another one is self-importance and pride: They take pride in their work.
2) The WWF brand is about saving animals which are endangered.
3) Determination
Apple
1) The apple brand is a very famous and popular brand known by everyone. Its brand values are that they want to give everyone the best technology so customers can recommend them. Apple comes under several of Dylers lines of appeal. The first one is successful careers. They are motivated and determined to give every customer the best technology they have ever had. Another line of appeal is self-importance and pride, they can pride in their work and hope to give the cutomers what they exactly want.
2) Apple are determined to give their customers what they want.
3) Determination
Friday 10 October 2014
Blog feedback and learner response
WWW: Some good depth in places for the Film Language side of the course. It's good to see you are using some media language but remember to highlight it in all your posts.
EBI: Your advert analyses lack depth. By only writing one paragraph, you don't go into enough detail on any of the individual aspects you are analysing. Use a different paragraph for each aspect and you'll soon notice you are writing in more depth. I'd also like to see a bit more reflection (rather than repeating my points) on the institution lesson feedback post. Your media consumption needs to
improve too!
LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is
your weakest? What specific skills or knowledge do you need to develop over the rest of the course?
LR: My strongest piece of work would be the film poster analysis. This is because i think i have explained the main aspects/key conventions of all the 8 posters. I think my weakest piece of work is the the 50 Cent poster, This is due the fact that i haven't explained my points well and havnet stated many conventions of it. I should have written more about the image and more media terminology. Furthermore, i need to
EBI: Your advert analyses lack depth. By only writing one paragraph, you don't go into enough detail on any of the individual aspects you are analysing. Use a different paragraph for each aspect and you'll soon notice you are writing in more depth. I'd also like to see a bit more reflection (rather than repeating my points) on the institution lesson feedback post. Your media consumption needs to
improve too!
LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is
your weakest? What specific skills or knowledge do you need to develop over the rest of the course?
LR: My strongest piece of work would be the film poster analysis. This is because i think i have explained the main aspects/key conventions of all the 8 posters. I think my weakest piece of work is the the 50 Cent poster, This is due the fact that i haven't explained my points well and havnet stated many conventions of it. I should have written more about the image and more media terminology. Furthermore, i need to
Monday 6 October 2014
TV Channels
- Research the terms 'high-brow' and 'low-brow'. What do they refer to? How can we apply them to the main TV channels?
Low brow: Low cultured. Requires low levels of thinking. Examples of this are magazines, televisions, newspapers, gossip etc.
2. Research the term 'public service broadcasting'. What does it refer to? How does it influence what appears on the main five channels?
The public service broadcasting has 5 public service broadcasters. These 5 are:
- The BBC, a public corporation, funded mainly by the television licence fee
- Channel 4, a public corporation self-funded by advertising
- S4C, a public corporation broadcasting in Wales and funded by a combination of BBC funding, government grant and advertising
- Channels 3 and 5, whose licences are held by commercial television companies funded by advertising (currently for Channel 3, ITV in England and Wales, STV in Scotland and UTV in Northern Ireland)
BBC1
BBC One's remit is to be the BBC's most popular mixed-genre television service across UK, Offering a wide range of high-quality programmes. BBC 1 fits into the concept of public service broadcasting as it is a television channel and is used to entertain people in a public service. BBC1 broadcasts a wide range of popular programmes across a range of genres including news and current affairs, drama, comedy and entertainment.Depending on the type of show, BBC 1's average target audience would be working-class, around the ages of 16-50 and both female and male.
BBC2
BBC Two is a mixed-genre channel appealing to a broad adult audience with programmes of depth and substance. It includes the greatest amount and range of knowledge-building programming of any BBC television channel, complemented by distinctive comedy, drama and arts programming. Programmes that appear on this channel include things like Cash in the Attic, and Ready Steady Cook. I think the TV channels aim is to entertain and inform their audience as many of their shows are funny. Finally, depending on the type of show, BBC 2's average target audience would be working-class, around the ages of 16-50 and both female and male
ITV1
The programs that appear on ITV are shows such as: Britains got Talent, X Factor, I'm a Celebrity, Get me out of here and loads more. In addition, ITV would be considered as low brow because it has things like celebrity gossip, news about them etc. Its mainly about informal news; has no documentaries or articles which are considered as a high brow. A few of the major stars that are usually shown on ITV1 are Ant and Dec, Simon Cowell and Louis Walsh. The target audience of this channel would be working-class people.
Channel 4
Programmes that appear on Channel 4 mainly focus more on soaps such as: Hollyoaks, Come Dine With Me and Countdown. Channel 4 was launched in November 1982, and their aim was to inform and entertain their viewers. Their aim was to have shows that are aimed at both the younger and older generation. They also wanted wanted to keep their target audience as wide as possible. Channel 4 News is known for providing the latest UK and World news to their audience. Moreover,Channel 4 would be considered to be a high-brow television channel, They tell us about what's happening in the world, which is affecting us and does not share useless information to us. The target audience of Channel 4 would be young adults and the older generation.
BBC5
Programmes that appear on Channel 5 are: Fifth Gear, Big Brother and also documentary style shows. Channel 5 is newcomer in terms of how old it is compared to its competitors; Channel 5 was launched in 1991 and has been on air for 23 years. Channel 5 is primarily known for the broadcasting of its Big Brother series, which is a reality television show which contains house-mates that live in the same house. Every week, one person gets evicted by a public-vote, and the last remaining contestant receives a large cash prize. Ideally, Channel 5 would fall under the low-brow television channel, as it is not as popular with the older generation and is not an interesting channel in terms of its news and other shows apart from its main successor; Big Brother. The ideal target audience of Channel 5 would be the younger audience and young adults. They would not be in the best of jobs and may also be unemployed, but would seem as those with not the best of grades and those that may have not as done as well in school. They would be being paid the lower ranged jobs and may be in a job that they may not find suitable. It would appeal to more the male population rather than the female generation, pushing towards a 60/40 percentage
Sunday 5 October 2014
Film noir
Film Noir
The term Film Noir is a French word meaning black film. It is associated with a low-key black and white visual style. It is term used to describe stylish Hollywood crime and sexual movements. It began in the 1940's and extended in the early 1950's. It is an American-based genre.
The film Noir frame on the left shows us a silhouette of someone holding a gun. The use of making the character a silhouette suggests he/she wants to hide their identity, leaving the audience in suspense. In addition, in the bottom right corner of the frame, you can see a bright light on the characters hand, known as low-key lighting, which instantly tells us the character is a woman as she's wearing bracelets. This is quite ironic as women aren't supposed to be the ones killing people, however within this frame the woman is seen holding a killing object (gun). Moreover, in the background there isn't much lighting used as well as it being very empty, which puts all the focus on the main protagonist. Furthermore, the gun seems as if it is being pointed at the audience which makes out as if the character wants to kill the, causing them to be more intrigued as they'll feel as if they're in the movie.
In the film clip, we could see the audience seeing a woman running towards a man in a suit, helplessly, making the man seem quite heroic. In particular, based upon the low-key lighting we assume that something bad has happened or is happening, as the parallel music (jazz instrumental) heightens, we also see the woman and man running into an apartment. as the music gets climatic the back light on the characters build up making it all more mysterious. we see silhouettes more than we do faces and this creates a sense of secrecy or tension.
The effect on the reader is quite strong as the non-diegetic yet climatic parallel music heightens hows thrilling the effect of the lighting appears upon the characters. A majority of back lighting was used upon the Mafia members in the apartment, along with under lighting on top of the prime gangster figure- this made him appear my intimidating, thrilling and suspicious. The continuous sound bridge smoothly enhances the idea of tense and thrill holding back throughout.
The term Film Noir is a French word meaning black film. It is associated with a low-key black and white visual style. It is term used to describe stylish Hollywood crime and sexual movements. It began in the 1940's and extended in the early 1950's. It is an American-based genre.
The film Noir frame on the left shows us a silhouette of someone holding a gun. The use of making the character a silhouette suggests he/she wants to hide their identity, leaving the audience in suspense. In addition, in the bottom right corner of the frame, you can see a bright light on the characters hand, known as low-key lighting, which instantly tells us the character is a woman as she's wearing bracelets. This is quite ironic as women aren't supposed to be the ones killing people, however within this frame the woman is seen holding a killing object (gun). Moreover, in the background there isn't much lighting used as well as it being very empty, which puts all the focus on the main protagonist. Furthermore, the gun seems as if it is being pointed at the audience which makes out as if the character wants to kill the, causing them to be more intrigued as they'll feel as if they're in the movie.
In the film clip, we could see the audience seeing a woman running towards a man in a suit, helplessly, making the man seem quite heroic. In particular, based upon the low-key lighting we assume that something bad has happened or is happening, as the parallel music (jazz instrumental) heightens, we also see the woman and man running into an apartment. as the music gets climatic the back light on the characters build up making it all more mysterious. we see silhouettes more than we do faces and this creates a sense of secrecy or tension.
The effect on the reader is quite strong as the non-diegetic yet climatic parallel music heightens hows thrilling the effect of the lighting appears upon the characters. A majority of back lighting was used upon the Mafia members in the apartment, along with under lighting on top of the prime gangster figure- this made him appear my intimidating, thrilling and suspicious. The continuous sound bridge smoothly enhances the idea of tense and thrill holding back throughout.
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