Monday 13 October 2014

Brand Values

Brand values task 100-10-1



Emirates

1) The Emirates brand is unique as it come across as a pleasant and luxurious airline and is one of the most successful airlines ever. Its brand values would be mostly all about giving people good service and comfort. Emirates could fit into severalf Dylers lines of appeal: Happy families: everyone wants to be belong - hence why they ask for your names when buying tickets. It can also fit under successful careers: Emirates are determined and motivated to give their passengers fantastic service. They are also very hard workers and are passionate about what they do.

2) The Emirates brand is about passion and giving passengers good service.

3) Service

Max Factor 


1) Max Factor brand is a very popular artistic brand known by many women. It makes us look glamorous and flawless, which persuades women to purchase it. Its brand values would be about quality and lifestyle. Max factor could fit into several of Dylers lines of appeal: Successful careers: Max Factor are determined to give their customers the best make-up they have ever used. It can aslo come under beautiful women: Women want to look presentable and beautiful.

2) The max factor brand allows customers to be portrayed as glamorous.

3) Quality


Tony and Guy

1) Tony and guy brand is a popular unique hairdressing company known by both females and males. Its brand values would be about giving people good quality service as well as hair cuts. Toni and guy could fit  into several of Dylers lines of appeal. One is successful careers: The are hard-working and want to be able to satisfy their customers. Another one is self-importance and pride, which Toni and Guy take cutting their customers hair seriously as its customers and employess have a genuine passion for the brand.

2) The Toni and Guy brand is about giving customers high standards.

3) Passion


WWF

1) The WWF brand is a popular animal saving company known by may people. Its brand helps save endangered species/animals from danger. The WWF company comes under the Dylers lines of people: Successful carreers. They are determined and motivated to save every animal they can. Another one is self-importance and pride: They take pride in their work.

2) The WWF brand is about saving animals which are endangered.

3) Determination



Apple

1) The apple brand is a very famous and popular brand known by everyone. Its brand values are that they want to give everyone the best technology so customers can recommend them. Apple comes under several of Dylers lines of appeal. The first one is successful careers. They are motivated and determined to give every customer the best technology they have ever had. Another line of appeal is self-importance and pride, they can pride in their work and hope to give the cutomers what they exactly want.

2) Apple are determined to give their customers what they want.

3) Determination

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