Analysis of Coke print advert

Analysis of a print advert

The poster on the left shows us a medium close-up image of a coke bottle. The use of having a medium close-up, allows the target market to see the brand of it as well as wanting to emphasise the ‘Zero’ word which tells the target market that its a healthier version than coke. Also, it highlights the importance of the coke bottle as its a close-up of it which immiedietly attracts the target markets eyes as its the first object they'll see on the advert because its the largest image.  In addition, the background shows an image of a silhouette, as we all may know, James Bond. He is known as a strong, dominant and active character. The use of having him in the advert persuades the audience to buy the product so they become like him. Furthermore, the lighting on the character hides his identity which suggests that anyone can be in his position and be like him encourages them to buy it. Moreover, the ‘Skyfall’ sign in the top right corner of the advert links to the image of James Bond. It also tells the target market that if they cannot recognise the character then they can easily tell who he is by just looking at the sign, which immediately provokes the market to buy it as they want to be just like him. Furthermore, the colour scheme of the advert is black which makes it look serious and connotes courage.