The article on 'A field in England' is about how the makers of them film distributed the film to get a million viewers. They became one of the first films in the UK to launch simultaneously across all platforms such as VOD, free broadcast TV, DVD, BluRay and cinema. In addition, the distributors challenge for a film thus be summarised as, identifying the films audience, persuading the audeicne to watch and more. Furhtermore, the film made mad £21,399 over its opening weekend. It drew a combined audience of 288,000 viewers and those who recorded the film on Saturday and sunday were also added to the total, it was 357,000. In addtion, it was the number one trending topic on Twitter in the UK and sales of DVD's from amazon and HMV amounted to 1462.
How was A Field In England’s release different to typical film releases?
It is different to a typical film release as theses are released in countries across the world, whereas, A field in England was released in in England on film 4.
What are the advantages to releasing the film across all platforms on the same day?
What are the advantages to releasing the film across all platforms on the same day?
It will cause 'word of mouth' to occur which is where someone for example would tweet something positive about it, which allows others to then see the film themselves and if they like it, the may also tweet or post something positive about it , which eventually keeps going on and on, causing more and more people to watch it. Also, a wide range of people will be able to access the link to watch it from al over the country if they do do have e.g a Facebook account, but have a twitter one they can see information about the movie on that.
What are the disadvantages to this approach?
The disadvantages of this approach is that
What target audience would A Field In England be aimed at? Demographics and Psychographics.
The target audience in the demographics area would be for older people and intellectual people e.g University students, in the category of B. In the psychographic group, the audiences would be explorers and reformers.
Do you think all films in future will be released across all platforms simultaneously in future?
In my opinion, i think films will be released in the same way in the future as this is a very effective way in promoting a film. This is due to the fact that a variety of people will be able to access it across different platforms. Allowing the movie to get more viewers and hopefully positive reviews.
In my opinion, i think films will be released in the same way in the future as this is a very effective way in promoting a film. This is due to the fact that a variety of people will be able to access it across different platforms. Allowing the movie to get more viewers and hopefully positive reviews.
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