Ill Manors e-media: Tag London campaign

Summarise the Ill Manors Tag London campaign in 100 of your own words.

How does the Ill Manors Tag London campaign help to promote the film?

The contributors from the publics tweets onto established places around London, the Big Ben ironically being one of them, especially because it is right opposite to the houses of parliament  a place which is highly criticised amongst the tweets due to the hierarchical unjust taking place (talking about the lack of work and co-ordination from the MP's)

• ' #ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN '

• ' #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB '

What links are there between the Tag London campaign and other texts you have studied as

There are links between the the Tag London campaign and the TED x  lecture link together, as during TED x  lecture, PLAN B mentions society, and how society ignores people. It talks about the riots which links to 'Cameron's Broken Britain' and also mentions how society ignores individuals like him. 

Why might user-generated campaigns like this be more successful than traditional media campaigns?

Traditional media campaigns can become repetitive and outdated, hence different market approaches need to be considered and taken forward, Its only essential as time goes on to exploit advances in technology and E-media at this rate seems like the best way forward. More of the population are on social sites than ever, and its an efficient way of spreading news like fire, in order to get talk going about the campaign which heightens PR opportunities.

Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional materia

• #ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

links to the London Riots, demographics, TED X lecture

• #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

links to the London Riots, Music Video

• WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

Links to the Olympics, Music Video

• #ILLMANORS INCLUSION NOT EXCLUSION.

Links to the London Riots, Music Video

• THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

Links to the London Riots and the Olympics, Music Video and the TED X Lecture